Various packaging concepts for Dannon’s Light and Fit and Evian brand.
Packaging
SOFTLIPS SLIM STICK PACKAGING
Packaging concepts and final designs for the product launch of Softlips Tint, Classic and Intense Moisture.
RED CROSS PACKAGING REDESIGN
The Red Cross brand was looking to update it’s packaging and leverage a more unified look across its three oral care products. The final packaging executions delivered a clean, contemporary look and color scheme.
SOFTLIPS CUBE PACKAGING
Promoting within big box retailers. Softlips asked for assistance in the design of a specialty 4-pack, point-of-sale tray and pallet display to promote its flagship Cube lip balms within big box retailers.
NATURAL ICE PACKAGING
Medicated Lip Balm Packaging. Packaging redesign for Mentholatum’s Natural Ice Brand. Included initial concepts, design, illustration and final mechanical development. Also, included a counter display for encouraging sales at checkout.
HADA LABO TOKYO
Holiday and limited edition packaging. Treblehook worked closely with the Hada Labo brand team to develop a specialty gift package to capture the attention of holiday shoppers at retail.
Also Shown: Softlips Cube Gift Edition Packaging, Softlips Classic Limited Edition Packaging