• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
T-Hook

203-871-1235

REQUEST A QUOTE

Request a Quote

×
  • COMPANY
  • PORTFOLIO
  • CREATE
    • Branding
    • Learning Development
    • Digital Media
    • Office & Event Graphics
    • Packaging
    • Apparel & Premiums
  • PRODUCE
  • INSTALL
  • NEWS
MENUMENU
  • COMPANY
  • PORTFOLIO
  • CREATE
    • Branding
    • Learning Development
    • Digital Media
    • Office & Event Graphics
    • Packaging
    • Apparel & Premiums
  • PRODUCE
  • INSTALL
  • NEWS
CALL NOW
REQUEST A QUOTE

Request a Quote

MENUMENU
  • COMPANY
  • PORTFOLIO
  • CREATE
    • Branding
    • Learning Development
    • Digital Media
    • Office & Event Graphics
    • Packaging
    • Apparel & Premiums
  • PRODUCE
  • INSTALL
  • NEWS

Archives for February 2017

Mindful Packaging: Fonts, colors and negative space

February 15, 2017 By Kevin McGuire Leave a Comment

Message matters in packaging as in all media. But it’s also important to note some often under valued decisions made during the packaging design process.

Chose the right font: Nothing can change the brand personality of a package quicker than a font. No mater how important your message is the look of the font conveys more. Analyze your brand personality and select fonts that compliment it. Although fonts are organized by font groups titled; Display, Script, Sans-Serif, Serif, Block etc. they would be wiser to be though of using terms more suitable like sophisticated, boastful, calming and down to earth. Mind your consumer – are you marketing to an older population? If so, keep your message to the point and ensure your font size is adequate. Small font sizes and lengthy explanations cause frustration and confusion. Avoid the use of thin serif fonts and unnecessary tight kerning and line spacing.

Mind your colors: You should be able to justify the use of color as more than ornamental. Colors evoke emotion and colors when used properly help differentiate products and make them easier to find on shelf. Primary colors are used the most often in packaging but its the secondary colors that are the real stars. Take the time to hone your color scheme. White, shunned from packaging at one point because of its generic nature has found a home in todays often oversaturated packaging world. Blacks can be made using exclusively black inks or with the inclusion of other colored inks to making them richer and either cool or warm toned.

Embrace negative space: The space in between objects and copy is your friend. It allows the eye to pause and breaks up messaging leading to better communication hierarchy. There is a constant push to cram as much information onto packaging as possible and this negative space is often the first to go. Hold onto it – chances are you are communicating too much and the message could be more concise.

This only touches upon some of what goes into effective packaging design. Need help with new packaging, product repositioning or concept work?  Please call 203-646-8448 X100.

 

Filed Under: News

Top 3 benefits of a well branded office

February 7, 2017 By Kevin McGuire

A well branded office space serves to inform, inspire, and motivate employees and company stakeholders alike. Here are the top three reasons to reenergize your office space.

1. Showcase Corporate Values and Mission

Companies are built upon certain values and principles that serve as the backbone of the organization. By prominently showcasing them to stakeholders it serves as a reminder to reflect upon these values & principles in everyday situations. Ensuring when decisions are made, they reflect the personality of the company.

2. Facilitate Innovation

Fostering innovation isn’t easy and requires extensive collaboration and long hours of healthy deliberation. Having a relaxed and comfortable office space designed with graphics showcasing your company achievements helps reinforce the importance of the innovation process.

3. Showcase History

It’s important for employees to know the company’s history when planning for its future. A history mural serves as a common place to reflect upon key milestones and achievements throughout the years. Common areas where people gather such as lobbies and reception areas are ideal for displaying history murals.

When you are ready to reenergize your office space give us a call at 203-646-8448 X100.

Filed Under: News

Primary Sidebar

FACEBOOK FEED

Treblehook

3 years ago

Treblehook
I am loving this idea! ... See MoreSee Less

Why This Brewer Let Other Brands Take Over Its Bottle Caps

musebycl.io

Novel responsible drinking idea from AB InBev's Aguila
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Treblehook

3 years ago

Treblehook
A doggone good idea… ... See MoreSee Less

A North Dakota brewery is featuring dogs up for adoption on their beer cans — CNN

apple.news

These rescue dogs are having a hard time getting adopted. But thanks to a local brewery in Fargo, North Dakota, they are now featured on beer cans in hopes to find them a forever home.
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Treblehook

3 years ago

Treblehook

Treblehook updated their address.

facebook.com

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Treblehook

4 years ago

Treblehook
Quite possibly the most perfect sports team logo of all time. ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Treblehook

4 years ago

Treblehook
Love this commercial... ... See MoreSee Less

Video

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

RECENT POSTS

EVENT DEVELOPMENT: EARN THEIR HEARTS, STAY ON THEIR MINDS

Todays consumers attend events because they are looking for inspiration, education and often to see … Read More... about EVENT DEVELOPMENT: EARN THEIR HEARTS, STAY ON THEIR MINDS

LETS TALK

Treblehook | 158 Montowese Street – Suite C | Branford, CT 06405 | 203-871-1235