Hard-hitting branding for a local sports retailer. Nearly the end of the third period and only a a couple minutes left to tie the game up and put it into overtime. That was the mindset and inspiration behind the Top Shelf Sports logo. Fluidic, action-oriented, yet iconic and simple enough to reproduce well on the web, apparel and print.
Other logos shown: Pythonz Eyewear and Danone Kingpin Cup