Heineken People Department Branding

Igniting Change
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Heineken USA’s communication department was looking for a fresh and refined brand image more aligned with it’s consumer image. After a series of explorations the following logo was selected for its simplicity, easy recall, and ability to communicate change in the simplest of terms.

Other Logos Shown: Dannon Kingpin Cup & Shoreline Wealth Management Logos

  • Date: 2012
  • Skills: Concept, design and presentation materials.
  • Client: Heineken
  • Link:

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