Creating an environment to stimulate creative thinking. Innovation can often be the product of inspirational surroundings. Dannon was conducting a large-scale office renovation and needed a space specifically designated for new product ideation and innovation. We designed and created the Innovation Room, a graphic environment intended to inspire. Featuring a timeline of historically significant innovations, custom dry erase boards for brainstorming and minimalist curved glass shelves for innovative product display, the Innovation Room continues to encourage the fluid exchange of ideas.