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DANNON LIGHT & FIT ADVERTISING

Client: Light & Fit
Skills: Concept, Design and Production

Fueling consumers everyday marathons. Dannon was looking to produce a sponsorship advertisement leading up to the New York Marathon.  Knowing many of their consumers would be running, we chose to promote the Light & Fit brand exclusively.  The ad created an emotional connection with consumers by showing how Light & Fit helps fuel runners everyday marathons.


Other Advertisements Shown: Interstate Waste Services and Dannon Recruitment

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