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DANNON EMPLOYEE SWEEPSTAKES PROGRAM

Client: Danone North America
Skills: Concept, Design and Production

Our Challenge, encourage employees to become more educated about Dannon’s healthy products, exercise regularly and become positive company spokespersons. Solution, provide a healthy incentive. The Employee Sweepstakes Direct Mail program was sent to employee homes across America and provided free coded coupons – that when redeemed at local supermarkets – automatically entered them for a chance to win their choice of Trek bikes. The more coupons employees redeemed, the greater their chances of winning.

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