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Client: Dannon
Skills: Concept, Design and Production Oversight

Promoting the science of seasonal cooking. What better time to promote the benefits of making healthier eating decisions than during the holidays?  A time when we all tend to over indulge. Enlisting celebrity chef Alton Brown (Food Network) to create holiday recipes that tasted as good as the originals but with one major exception, substitute big fat dairy products with Dannon yogurt.

The advertisement we designed reflected Alton’s quirky personality and shows him in a recipe box dressed in a Hawaiian shirt. It featured a fat substitution chart called the fat-o-meter and promoted the benefits of yogurt substitution.

Other Advertisements Shown: Interstate Waste Services and Dannon NYC Marathon