Dannon Shelf Segmentation System

Helping customers easily navigate the yogurt aisle
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Dannon wanted to increase its in-store presence and sales in both large retailers and smaller C-Stores through more effective product organization. We designed a turnkey solution incorporating category headers, aisle violators, colored channel strips and well dividers to create a streamlined informational display. Featuring custom-designed hardware we easily adapted the segmentation system for the retailer’s existing coolers.


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