Dannon Employee Sweepstakes Program

Encouraging employees to embrace healthy food and lifestyle choices
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How do you encourage employees to learn more about your companies healthy products, exercise more and become positive evangelists for the company? Provide incentive. The Employee Sweepstakes Directmail program was sent to employee homes across America, and provided free-coded coupons; that when redeemed at local supermarkets, automatically entered them for a chance to win their choice of Trek bikes. The more coupons employees redeemed, the greater their chances of winning were.
  • Date: 2011
  • Skills: Concept, design and communication development
  • Client: Dannon
  • Link: http://www.dannon.com

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