Dannon Light & Fit Advertisement

Fueling NYC Marathon runners everyday marathons
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Dannon was looking to produce a sponsorship advertisement leading up to the New York Marathon.  Knowing many of their consumers would be running, we chose to promote the Light & Fit brand exclusively.  The ad created an emotional connection with consumers by showing how Light & Fit helps fuel runners everyday marathons.

Other Advertisements Shown: Interstate Waste Services and Dannon Recruitment

  • Date: 2009
  • Skills: Concept, design and production development.
  • Client: Dannon
  • Link: http://www.dannon.com

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