Uninhibited branding. Brands often don’t embrace irreverence in their message but when it came to bolstering Rohto Eye Drops awareness at Comic Con we got to throw caution to the wind.
Branding
AFFLIGEM BEER CAMPAIGN – ADD FISCHER AND MURPHYS IMAGES
Conveying brand heritage in a fresh way. How do you convey the authentic nature of a Belgian beer to US consumers? By developing a campaign that leverages Affligem’s 900 year Abbey heritage coupled with an evocative look and feel. The campaign featured point-of-sale and print advertising across on and off-premise locations.
Other Campaigns Shown: Fischer Beer Bastille Day and Murphy’s Stout St. Patty’s Day
DANONE WORLD CUP SOCCER EVENT
DNA World Cup Soccer Event. Treblehook was commissioned to develop a brand identity for the Danone North American World Cup Soccer Event and promote it using displays, premiums and signage.
REDBURY HOTEL
Unrivaled comfort, convenience and entertainment. Promotional display designed for The Redbury Hotel in New York City in partnership with ImpressionsDP.
Also Shown: Hudson Hotel Pop-Up Display, Nutricia Pop-Up Display, Danone Manifesto Ventures Pop-Up Display
DANONE PLANNER
Boosting employee knowledge. Danone North America wished to provide employees a communication tool for highlighting company and brand information that would get used throughout the year. To ensure regular use, we developed a Planner format that showcased the companies Mission, History, Brands and Social Responsibility initiatives. It has since become an annual part of the company’s employee communication initiative.
BETTER IN THE ISLANDS
Building an island lifestyle brand. Treblehook is proud to announce the launch of new brand called Better in the Islands (BITI). Better in the Islands is an online island community devoted to sharing the authentic island lifestyle and culture with the world. Stage one of the brand launch included logo development, social media content, illustrations and apparel design. Join the crew on Facebook at betterintheislands.com.