Hershey: Branding

Branding an iconic companies Human Resource Department
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Hershey’s Human Resource department was gearing up to launch a series of new global initiatives and needed to ground itself on a unified communications platform.  We performed a visual exploratory and created a brand identity with strong ties to Hershey’s overarching company values and a voice unique to the HR department.

Other branding shown: Dannon Supply Chain rebrand and Dannon Sales Program

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