Conveying brand heritage in a fresh way. How do you convey the authentic nature of a Belgian beer to US consumers? By developing a campaign that leverages Affligem’s 900 year Abbey heritage coupled with an evocative look and feel. The campaign featured point-of-sale and print advertising across on and off-premise locations.

Other Campaigns Shown: Fischer Beer Bastille Day and Murphy’s Stout St. Patty’s Day